Human Resources

Social Media Manager

Apply now Job No: 21228
Department: Univ Marketing & Communications
Work Type: Staff - Full Time
Location: Main Campus (Houghton, MI)
Full Time / Part Time: Full Time
Categories: Marketing/Communications

Department: University Marketing & Communications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Michigan Technological University is an Equal Opportunity Educational Institution/Equal Opportunity Employer that provides equal opportunity for all, including protected veterans and individuals with disabilities.  

If you require any auxiliary aids, services, or other accommodations to apply for employment, or for an interview, at Michigan Technological University, please notify the Human Resources office at 906-487-2280 or

Job Description Summary

The Social Media Manager develops, implements, and leads Michigan Tech’s social media strategy. This includes managing the University’s main social media accounts (Facebook, Instagram, LinkedIn, and Twitter), helping to develop content tailored to each platform, and identifying digital and social media trends that provide opportunities for the University. We seek a highly motivated brand champion who is passionate about content marketing and can adeptly leverage multiple platforms to share Michigan Tech’s dynamic, multifaceted story with a wide range of audiences.

Essential Duties & Responsibilities (other duties may be assigned)

• Design and implement a social media strategy that aligns with the University’s public relations and communication goals.
• Serve as UMC’s resident expert on all social media platforms and provide insight into new applications and social trends.
• Generate, edit, publish, and share content daily that is customized to be engaging and useful for audiences on individual social media platforms, ensuring that brand and editorial standards are met.
• Lead the administration of Michigan Tech’s main social media accounts, including Facebook, Instagram, LinkedIn, and Twitter.
• Interact with followers, respond to queries in a timely manner, and monitor engagement.
• Make recommendations for targeted social media campaigns.
• Advise the communications team on social media trends and make recommendations for social media engagement, including digital storytelling opportunities.
• Advise Michigan Tech’s colleges, departments, administrative units, and other affiliated campus groups on social media strategy and best practices, and work collaboratively to leverage content across all accounts.
• Manage and monitor social media analytics to determine key performance indicators and collaborate with the digital services team to analyze metrics alongside web traffic.
• Share a monthly report of top-performing posts and overall performance by platform.
• Administer online live streams like Facebook Live and IGTV.
• Collaborate with the communications team to provide daily social listening and track any crisis events that may arise.
• Support the public information officers on the University’s Incident Command Team as needed.
• Commit to learning about continuous improvement strategies and applying them to everyday work; actively engage in University continuous improvement initiatives.
• Apply safety-related knowledge, skills, and practices to everyday work.
• Other duties as assigned.

Required Education, Certifications, Licensures (minimum requirements)

• Bachelor’s degree received from an appropriately accredited college or university.

Required Experience (minimum requirements)

• At least two years of experience managing multiple social media accounts in a professional setting.

Desirable Education and/or Experience

• Bachelor’s degree in communication, marketing, English, journalism, or a related field, received from an appropriately accredited college or university.
• Three or more years of experience managing multiple social media accounts in a professional setting.
• Experience handling social media posts during an emergency, experience with incident command teams, or other crisis communications experience.
• Experience with social listening software.

Required Knowledge, Skills, and/or Abilities (minimum requirements)

• Extensive knowledge and understanding of social media platforms and their participants, including Facebook, Instagram, LinkedIn, and Twitter.
• Experience writing content for social platforms and an understanding of how the platforms are unique from each other.
• Experience measuring engagement on social media platforms and creating plans utilizing those measures.
• Excellent content-writing skills and an ability to deliver creative content (text, image, and video).
• Ability to adhere to brand and editorial style and guidelines.
• Exceptional interpersonal skills.
• Composed and professional in stressful situations, including emergency situations.
• Demonstrated ability to communicate effectively across cultural boundaries and work harmoniously with diverse groups of students, faculty, and staff.
• Demonstrated commitment to contribute to a safe work environment.

Desirable Knowledge, Skills, and/or Abilities

• Ability to generate image and video content for social media.
• Comfortable with geek culture.

Work Environment and/or Physical Demands

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually low to moderate.

Required Training and Other Conditions of Employment

Every employee at Michigan Technological University will receive the following 4 required trainings; additional training may be required by the department.

Required University Training:

  • Employee Safety Overview

  • Anti-Harassment, Discrimination, Retaliation Training

  • Annual Data Security Training 

  • Annual Title IX Training

Background Check:

Offers of employment are contingent upon and not considered finalized until the required background check has been performed and the results received and assessed.

Other Conditions of Employment:

The successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment. Visa sponsorship is unavailable at this time.

Full-Time Equivalent (FTE) % (1=100%)


FLSA Status


Appointment Term

12 months

Pay Rate/Salary

Negotiable. No less than $45,000.

Title of Position Supervisor

Executive Director for Communications

Posting Type

Internal & External Posting

Special Instructions to Applicants (if applicable)

Please provide contact information for at least three (3) professional references.

Additional Information

Michigan Technological University is a public research university founded in 1885 in Houghton, Michigan, and is home to more than 6,800 students from 60 countries around the world. Consistently ranked among the best universities in the country for return on investment, the University offers more than 125 undergraduate and graduate degree programs in science and technology, engineering, computing, forestry, business and economics, health professions, humanities, mathematics, social sciences, and the arts. The rural campus is situated just miles from Lake Superior in Michigan's Upper Peninsula, offering year-round opportunities for outdoor adventure.

Michigan Technological University is an equal opportunity, affirmative action employer/educational institution. Applications from women and minorities are encouraged.

Required Education, Certifications, Licensures* (minimum requirements)

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